What to Put in Your Link in Bio: A 60-Second Makeover

Your link in bio should do three things, in this order: tell a visitor who you are in one line, put the single most important link right at the top, and keep everything else grouped so it can be found. Most cluttered pages fail at the second job. They list every link with equal weight, so nothing gets tapped.

The fix rarely needs new content. It needs a new order.

Why does the order matter so much?

Someone arriving from your bio has already decided to tap once. They are on a phone, mid-scroll, and they give your page a couple of seconds. Whatever sits in the first screen is what they act on. Everything below it is a second decision most people never make.

That means the top of the page is worth far more than the rest of it put together. Spend it on the thing you mentioned in your latest post, because that is the reason most people tapped.

What are the three jobs of a link in bio?

1. Say who you are. A name, a face or logo, and one line a stranger understands. "Skincare for sensitive skin, tested on mine" beats "Lover of all things beauty."
2. Send people to this week's thing. The product from your latest reel, the launch, the booking slot, the free guide. One link, styled bigger than the rest.
3. Keep the rest findable. Group everything else under short headings: favorites, brand deals, my own products, free stuff. Groups are easier to scan than a long list of equal buttons.

The 60-second makeover, step by step

Take a made-up creator page with eleven buttons in the order they were added: an old giveaway, a podcast episode from last spring, three Amazon links, a discount code, a newsletter, a TikTok link and a few more.

1. Delete what has expired. The giveaway ended. The discount code ran out. Old links that go nowhere make the whole page look abandoned. (10 seconds)
2. Pick this week's link and move it to the top. The product from the newest post goes first, as a product card with a photo, not a plain button. (15 seconds)
3. Group the rest. The three Amazon links become one "Things I actually use" grid. The podcast moves under "Listen". (20 seconds)
4. Move social icons out of the list. Your other profiles belong in a small row of icons, not in big buttons competing with the links that earn. (10 seconds)
5. Rewrite the top line. One sentence about what someone gets from following you. (5 seconds)

Eleven equal buttons become one clear first step and three tidy groups. Same links, very different page.

How many links should be on it?

There is no magic number, but the first screen should hold one main link and no more than a handful of others. Below that, as many as you like, as long as they are grouped. A long page is fine. A long page with no structure is the problem.

What should never go in a link in bio?

• Links that are broken, expired or sold out.
• Five different links to the same shop.
• A wall of social icons styled as full buttons.
• Anything you would not want a brand you hope to work with to see first.

How do you know the makeover worked?

Look at clicks per link before and after, not total views. If the top link is getting most of the taps, the page is doing its job. If taps are spread evenly across everything, the page still has no clear first step. On Briklyst every link is tracked on its own, so this is visible on your stats page from the first day. See how to see which links people tap.

FAQ

Should my link in bio change every week?

The top link should. It should match whatever you are talking about right now, because that is why people tapped. The groups below it can stay the same for months.

Is it better to use product cards or plain buttons?

Product cards with a real photo for anything you want people to buy, plain buttons for everything else. A photo tells people what they will get before they tap, which is why it gets more taps.

Do I need a different link in bio for each platform?

Usually not. One page with this week's link at the top works for Instagram, TikTok, YouTube and email. If one platform sends very different people, a second section near the top for them is enough.