Can I use my link in bio page as my website link on Google Business Profile?
November 3, 2026
Yes. Google Business Profile accepts any working URL as your website link, and a link in bio page built for a local business, with hours, directions, and a booking button, answers more of a searcher's questions than a plain homepage does.
Someone searching for a café or a salon on Google usually taps straight from the map listing without ever reaching a search results page. Whatever sits behind that website link is the only extra information they get, so it should answer what they tapped for: are you open right now, how do they book, and where exactly are you.
A general homepage often buries that behind a nav menu and a few paragraphs of "about us." A link in bio page built for a local business puts hours, tap to call, directions, and the booking button on the first screen, which is closer to what a Google search visitor actually wants.
Put the same page in Instagram and TikTok bios too. One address, used everywhere, means hours only need updating in one place instead of three.
The full method is in A Link in Bio for Local Businesses: What Cafés, Salons and Trades Should Include.