A Link in Bio for Local Businesses: What Cafés, Salons and Trades Should Include

A local business link in bio should answer three questions on the first screen: are you open right now, how do I get there or call you, and how do I book or order. A café, salon or plumber is not selling from a feed the way a creator is. The person tapping is usually close by and ready to act today.

Most local pages copy the creator format, a list of links, and bury the hours and phone number. That is backwards.

What do people actually want from a local business bio?

Think about why someone taps a salon's bio. They saw a cut they liked and want to know if they can get in this week. They are not looking for your blog. They want:

• Hours, ideally today's hours, so they know whether to call now.
• A way to reach you in one tap: call, text, email or directions.
• The booking or ordering button, if you have one.
• Proof you are real and good: a few photos, the menu or price list.

What should go on the page, in order?

1. Your name and one line. "Neighborhood coffee and pastries, Somerville" says what and where.
2. Book or order. The single button that brings in money. A booking page, an online order, a quote form.
3. Call, email, directions. One tap each. Directions should open the map app, not a screenshot of a map.
4. Opening hours. Written out, kept current. Wrong hours lose more customers than missing hours.
5. The menu, price list or services. As a link or a short section.
6. Everything else. Gift cards, the newsletter, reviews, the job posting.

Does a local business still need a website?

A website is still useful for search and for longer pages. But for people arriving from Instagram, TikTok or a QR code on your counter, a link page that loads fast and answers the three questions is often the better first stop. Many small businesses use both: the link page in every bio, the website linked from it.

How should hours and contact details be set up?

• Keep hours in one place and update them there. If your hours are in your bio text, on a flyer and on a link page, one of them will be wrong.
• Use tap to call, not a phone number in an image. People cannot tap a picture.
• Put special hours (holidays, closures) at the top of the page the week they matter.

Briklyst's business link hub has opening hours, tap to call, email and directions, and a booking button built in, and it is completely free. The AI writes the page in a voice that fits a business, so a salon page does not read like an influencer shop.

How do you know it is working?

Count taps on the booking button and on call and directions, not page views. If people view the page and nobody taps book, the button is too low or the booking page is confusing. On Briklyst each of those taps is counted on its own.

FAQ

Should a café or salon use the same link in bio as a creator?

The same tool can work, but not the same layout. A creator page leads with products. A local business page should lead with booking, contact and hours.

Can I put a QR code for my link page on my counter?

Yes, and it is one of the best uses for one. Someone waiting for coffee scans it and gets the menu, the loyalty signup and the hours in one place.

How often should a local business update its link in bio?

Hours whenever they change, and the top button whenever the main offer changes, like a seasonal menu or a new service. The rest can stay put.